Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web. I’m going to tell you about the problems, and then tell you the one true way to generate traffic on the web, based on my own 14 years of hits and misses.
– Randall Noval