Here is a great writeup on the attached study about the disconnect between why brands think people interact with them on Social Media and why people say they interact with brands.
The Major Disconnect Between Brands and Consumers When It Comes to Social Media
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.
This reminds me of a quote about why relationships are so hard. In any relationship, there are six people involved:
- Who I think I am
- Who you think you are
- Who I think you are
- Who you think I am
- Who I think you think I am
- Who you think I think you are
– Randall Noval