Google+ is growing, and their web is becoming more clear. Google is gaining knowledge across the entirety of the internet, what people like and how surf. With +1’s tying in to a specific person’s Google profile, as well as a brand’s sites and ads, there is an enormous amount of data that can be derived from correlations (e.g. people who like Coke also like Audi, people who read most of their gmail at 9pm have +1’ed Fisher-Price toys and are more likely to look for family dinner recipe or children’s lunch suggestions for the next day).
Retailers value Google+ more than Facebook, Twitter
Summary: Retailers are embracing Google+ faster than Facebook or Twitter, at least when it comes to social plugins. Google’s +1 button is already more popular than Facebook’s and Twitter’s buttons.
– Randall Noval