By some very different brands. Here’s a great article on how some brands are incorporating Twitter into their marketing and communication mix.
Tweeting Without Fear
How Three Companies Have Built Their Twitter Strategies
Companies are adopting a variety of strategies for navigating Twitter’s pitfalls. One of the biggest issues is how many people to trust with a company’s account, known as its handle. Spread the authority too thin, and the burden can be overwhelming. Authorize too many people, and the risk of mishaps multiplies. Here’s how three very different companies—Southwest Airlines Co., Whole Foods Market Inc. and Best Buy Co.—are approaching the task:
– Randall Noval