Heineken U-code

I like this because it’s a creative use of QR codes to do something other than just link to a website. Plus, no internet connection needed. I think it’s a great, low cost way to do something fun at an event like this, don’t this idea could scale though. I like that people are beginning to use the technology in different ways. Plus, not something you could do nearly as well with NFC chips… 🙂

Heineken U-Code


Heineken introduced their new brand message: “Open Your World” during the Heineken Open’er Festival in Poland with “U-Code”, a QR-powered icebreaker. At the Heineken tent festival attendees were able to create their own U-codes, QR stickers carrying their personal messages about themselves. The U-codes were a hit, with over 5000 stickers printed over the four days of the festival, 30 June to 3 July 2011.

– Randall Noval



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