Has mobile finally (actually) arrived?

According to Pew Internet, that may be true. See the research below for more details.

Nearly half of American adults are smartphone owners
http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx

46% of American adults now own a smartphone of some kind, up from 35% in May 2011; Smartphone owners now outnumber users of more basic phones

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions: 

  • 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011
  • 49% of cell owners say that their phone operates on a smartphone platform common to the US market*, up from 39% in May 2011

Taken together, just over half of cell owners (53%) said yes to one or both of these questions and are classified as smartphone owners. Since 88% of US adults are now cell phone owners, that means that a total of 46% of all American adults are smartphone users. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.

* These include the iPhone and Blackberry, as well as phones running the Android, Windows or Palm operating systems.

Pew_cell_chart

 

– Randall Noval

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s