Brand Responses are A Good Thing ™

Just a fun post.

First, the Onion posts this gem “taking the piss” on all social type campaigns on Tue, May 29.

Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet!
http://www.theonion.com/articles/hey-everybody-this-cool-new-tide-detergent-video-i,28356/

(worth reading if you haven’t already)

4 days later, on Fri, June 1, Tide posts a video response, also “taking the piss”.

Cool New Tide Detergent Video
https://www.youtube.com/watch?feature=player_embedded&v=clt8cjOgUbI

The Onion had some fun with Tide this week http://www.theonion.com/articles/hey-everybody-this-cool-new-tide-detergent-v… Now it’s our turn. Watch the cool new viral Tide Detergent video with cute, funny talking animals, an indie rock song, and an 80s-inspired rock star.

Being (not acting) like a real person is critical if you’re going to participate in a conversation with other people.

 

– Randall Noval

P.S. Thank you to Agency Spy for catching this: http://www.mediabistro.com/agencyspy/tide-responds-to-onion-article_b34229

P.P.S. For bonus fun points, what real titles have you seen that are more bloviated than the one from the Onion article?

DIRECTOR OF DIGITAL VIDEO AND SOCIAL MEDIA AD INTEGRATION, TIDE DETERGENT 

 

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