Layar’s Print Media Guerilla Attack

With their new Layar Creator app, attach online content to ANY printed medium.

Layar taps print media with new web app
http://www.reuters.com/article/2012/06/05/us-layar-media-idUSBRE8540QE20120605

How to Use the Layar Creator

  1. Upload digital versions of your offline / print pages to the Layar creator
  2. Add the digital content you want to show
  3. Save and publish campaign through Layar
  4. View offline page with Layar app
  5. See statistics and analytics

More from Layar:
http://www.layar.com/what-is-layar/

Actually, I’m just assuming the any part thinking that someone less scrupulous could take an old issue of People magazine, scan it and replace Tara Reid with a picture of Ms. Pac-Man or the Lehman Brothers logo with a Loser Brothers logo in Money magazine. Not that we would do that.

 

– Randall Noval

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