FYI, on Tuesday, Twitter updated their algorithm to personalize the Trends list by State & regions of the world.
Twitter Changes Algorithms To Tailor Trends [Updates]
With the new algorithm, trends will be listed by default based on your location and the people you follow. If the trends are not tailored to what you’re looking for, you can switch from your local list to worldwide, or one of 150 other locations, including 36 different countries.
Tailored Trends bring you closer
Trends help you discover the emerging topics people are talking about on Twitter. You can see these topics as a worldwide list, or select one of more than 150 locations. In order to show emerging topics that matter more to you, today we’re improving our algorithms to tailor Trends based on your location and who you follow on Twitter.
These Trends lists are tailored for you by default on twitter.com and mobile apps like Twitter for iPhone and Twitter for Android. If you don’t wish to see tailored Trends, but instead want to see a more general list of Trends, just change your location on twitter.com. Of course, anytime you want a glimpse into the conversations that are happening on Twitter around the world, you can always select individual countries and cities to see Trends in those locations. Look out for tailored Trends as they roll out gradually starting today.
– Sara Mauskopf, Product Manager (@sm)
– Randall Noval