W+K pushes the Vimeo platform

With the new W+K ad for Old Spice, you can now play with Terry Crews’ muscles and make some “Muscle Music”. This is a great example of what Vimeo can do with brands. They have a set of private APIs not available to the public.

Watch the video and then do what Terry says.

Old Spice Muscle Music

https://vimeo.com/47875656

And this is already making the rounds:

Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice

http://www.mediabistro.com/agencyspy/terry-crews-plays-music-with-his-muscles-encourages-viewers-to-do-the-same-for-old-spice_b38007

In what we’re being told is what’s a “first-of-its-kind embeddable interactive experience,”

From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.

This Is The Most Kickass Old Spice Ad Yet

http://www.buzzfeed.com/copyranter/this-is-the-most-kickass-old-spice-ad-yet

But this, this is inspired.

– Randall

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