Google’s new consumer survey tool

Brought to you by Google’s consumer marketing division. They’ve included a fair amount of data from the DNC speeches this week using rapid response surveys. You can download data, pull apart demographic info and explore a pretty slick user interface. Check it out!

Survey Data from the DNC: 

https://www.google.com/insights/consumersurveys/view?survey=mt4qdf2sgmflm&question=1

Google Consumer Surveys:

https://www.google.com/insights/consumersurveys/home

How it works:

https://www.google.com/insights/consumersurveys/how

More Sample Surveys:

https://www.google.com/insights/consumersurveys/examples

– Randall Noval

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Wolfram Alpha analyzes your Facebook profile

Wolfram Alpha (your favorite online computing engine) has recently launched a v.cool analysis of your FB profile. It’s full of charts and graphs and word clouds and a friend network and lots more fun data munching.

Simply go to http://wolframalpha.com/ and type in “facebook report” to get yours. Here’s a sample of my friend network using clustering by mutual friends:

F09a7a52-51e0-4469-9339-ab6cb8c7cd5c

Wolfram Alpha launches Facebook personal analytics reports

http://www.theverge.com/2012/8/30/3280277/wolfram-alpha-facebook-personal-analytics-reports

Wolfram Alpha is continuing to expand into the data analytics space with a feature that will likely be more popular amongst regular users than its professional data analysis service: personal analytics reports based on Facebook. To try it, simply go to Wolfram Alpha’s website, type in “Facebook report,” and enable the Wolfram Alpha Facebook app. As you might expect, it needs plenty of permissions in order to analyze your Facebook activity and friends, but once you grant them, Wolfram Alpha kicks out a remarkably detailed report in very short order. Details on where you checked in, whether your friends are married or single, a cluster-map of your friend network, and information about your own Facebook usage are all presented with detailed graphs that you can easily share.

You might think of it as a data-lover’s version of Facebook’s own Timeline, broken down into as many as 60 different reports. It is a stunning reminder of just how much Facebook knows about you and your network, and also gives you a chance to dig into your personal analytics almost as much as Stephen Wolfram has dug into his.

WOLFRAM|ALPHA PERSONAL ANALYTICS FOR FACEBOOK

http://blog.wolframalpha.com/2012/08/30/wolframalpha-personal-analytics-for-facebook/

And today I’m excited to announce that we’ve developed a first round of capabilities in Wolfram|Alpha to let anyone do personal analytics with Facebook data. Wolfram|Alpha knows about all kinds of knowledge domains; now it can know about you, and apply its powers of analysis to give you all sorts of personal analytics. And this is just the beginning; over the months to come, particularly as we see about how people use this, we’ll be adding more and more capabilities.

If you’re doing this for the first time, you’ll be prompted to authenticate the Wolfram Connection app in Facebook, and then sign in to Wolfram|Alpha (yes, it’s free). And as soon as you’ve done that, Wolfram|Alpha will immediately get to work generating a personal analytics report from the data it can get about you through Facebook.

– Randall Noval

W+K pushes the Vimeo platform

With the new W+K ad for Old Spice, you can now play with Terry Crews’ muscles and make some “Muscle Music”. This is a great example of what Vimeo can do with brands. They have a set of private APIs not available to the public.

Watch the video and then do what Terry says.

Old Spice Muscle Music

https://vimeo.com/47875656

And this is already making the rounds:

Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice

http://www.mediabistro.com/agencyspy/terry-crews-plays-music-with-his-muscles-encourages-viewers-to-do-the-same-for-old-spice_b38007

In what we’re being told is what’s a “first-of-its-kind embeddable interactive experience,”

From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.

This Is The Most Kickass Old Spice Ad Yet

http://www.buzzfeed.com/copyranter/this-is-the-most-kickass-old-spice-ad-yet

But this, this is inspired.

– Randall

This Is Now

This is a great idea, showing the pulse of a city through Instagram photos. This is something that could be expanded to include other types of content, social networks, themes, etc. Throw in a couple of keywords to filter with and you could have a live stream of content around a particular topic happening at that time. (e.g. @coke, #happiness, NYC or @dentyne, #connection, San Francisco)

This is Now

http://now.jit.su/

This is Now project is a visual composition which uses real-time updates from the ever popular Instagram application based on users geo-tag locations. The tool streams photos instantly as soon as they are uploaded on Instagram and captures a city’s movement, in a fluid story.

– Randall Noval

Should mobile ads be different?

I think it kind of depends on your perspective. If mobile is just another distribution channel, then the ads can just be resized and you’re done. If it’s a completely different experience though, there are opportunities to tell a different story, one that directly engages the person viewing it, pulls them into the story by making them participate. That completely changes the story then, because it’s not about how you want to tell it, it’s about how they experience it.

Case in point, this innovative ad talking about violence in the workplace. I suggest watching the video below at full-screen, even though you’re not directly interacting with the ad, you’ll still feel a strong reaction (I know I did).

Violence Against Women Place Startling Ad in Vogue iPad App

http://www.simplyzesty.com/advertising-and-marketing/violence-against-women-place-startling-ad-in-vogue-ipad-app/

Now this is how you get a message across! As part of international day against violence towards women in 2011, BFF: Women against Violence wanted to highlight the fact that one in every four women experience violence, a startling statistic on its own, but German agency Plan Net Global decided to take it a step further.

So in the editorial section of the fashion magazine Vogue, it inserted an ad to raise awareness of this fact and the way it does this has to be seen to be believed. Explaining what actually happens will only diminish the impact it has (and it’s also the reason why we had to use a boring screenshot), but you will definitely be startled when you see the ad in action. Not only it’s very effective way of playing with your emotions and getting a reaction, but it also makes brilliant use of the iPad’s capabilities.

The campaign was created by Plan Net Global, which is based in Hamburg, Germany.

UPDATE: It looks like the original video has been taken offline, here is another video that has the ad as part of a case study.

– Randall Noval

Is 70 degrees just annoying enough?

Potentially, 70 degrees is an important number when it comes to laptop screens. Apple places screens at exactly 70 degrees every morning so that people will come in and adjust them. This gets people to touch the product and Apple wants people to see the display and experiment with apps and web sites. This is another aspect of how people engage with brands that we can steal from a brand that does it very well.

Below are two related articles that I highly recommend reading (watch the video too). How can we turn our digital interactions into multi-sensory experiences? Maybe building in a barcode reader to a website that uses a webcam to scan product barcodes and give an enhanced experience. Maybe treating interactions on a website as a conversation with a start, middle and end instead of just consumption like a book. With that, we can close a conversation and invite users to come back for another experience / interaction. These are not the greatest examples, but I hope they inspire some additional thought on how brands can interact with people and provide value beyond just the sale of a product.

How Apple Store Seduces You With the Tilt of Its Laptops

http://www.forbes.com/sites/carminegallo/2012/06/14/why-the-new-macbook-pro-is-tilted-70-degrees-in-an-apple-store/

Multisensory experiences build a sense of ownership.

Our brains love multisensory experiences. The more you engage your customers’ senses, the more likely it is that they will engage with your product on an emotional level and reward you with their loyalty…

Apple Store’s Secret Sauce: 5 Steps of Service

http://www.forbes.com/sites/carminegallo/2012/05/16/apple-stores-secret-sauce-5-steps-of-service-video/

Think of APPLE as an acronym. Each letter corresponds to a step.

  • Approach customers with a personalized, warm welcome…
  • Probe politely to understand all the customer’s needs…
  • Present a solution for the customer to take home today. Apple likes to remind its store employees that they are not in the business of selling computers. They are in the business of “enriching lives.”…
  • Listen for and resolve any issues or concerns…
  • End with a fond farewell and an invitation to return…

Customers will reward you with their wallet and their loyalty if you make them feel appreciated, confident, and happy…

– Randall Noval

Twitter Tailored Trends Tweaked

FYI, on Tuesday, Twitter updated their algorithm to personalize the Trends list by State & regions of the world.

Twitter Changes Algorithms To Tailor Trends [Updates]
http://www.makeuseof.com/tag/twitter-changes-algorithms-to-tailor-trends-updates/

With the new algorithm, trends will be listed by default based on your location and the people you follow. If the trends are not tailored to what you’re looking for, you can switch from your local list to worldwide, or one of 150 other locations, including 36 different countries.

Tailored Trends bring you closer
http://blog.twitter.com/2012/06/tailored-trends-bring-you-closer.html

Trends help you discover the emerging topics people are talking about on Twitter. You can see these topics as a worldwide list, or select one of more than 150 locations. In order to show emerging topics that matter more to you, today we’re improving our algorithms to tailor Trends based on your location and who you follow on Twitter.

These Trends lists are tailored for you by default on twitter.com and mobile apps like Twitter for iPhone and Twitter for Android. If you don’t wish to see tailored Trends, but instead want to see a more general list of Trends, just change your location on twitter.com. Of course, anytime you want a glimpse into the conversations that are happening on Twitter around the world, you can always select individual countries and cities to see Trends in those locations. Look out for tailored Trends as they roll out gradually starting today.

– Sara Mauskopf, Product Manager (@sm)

– Randall Noval