Cinemagraphs continue to mature

This medium continues to mature. Meet the “Echograph”, a new iPad-only app targeting professional & “prosumers” who want to make cinemagraphs. I also like this a lot because it’s another step closer to using technology to tell a better story instead of just being a new medium.

Echograph App Lets Pros Make Art With Animated GIFs

http://www.fastcodesign.com/1670193/echograph-app-lets-pros-make-art-with-animated-gifs

IF YOU WANT TO MAKE “CINEMAGRAPHS” WITH ACTUAL PROFESSIONAL QUALITY, THIS IPAD-ONLY APP HAS YOU COVERED.

If apps like Flixel are trying to be the Instagram of animated GIFs, Echograph is more like Photoshop Elements. It’s pitched as a creative tool, not a social network or a digital-hipster fad. That’s why it’s designed for the iPad, which can display higher-resolution imagery and offer users enough screen space to subtly finesse the details of their animated compositions.

Why not just a full-on desktop app like Photoshop?

“Two main ingredients would be missing from a desktop app,” says Alt. “The first is immediacy while working in the field. The ability to test an idea and have an opportunity to reshoot allows for built-in course correction to make a better Echograph while you’re in the moment. Second, the physical act of creating an Echograph is inherently tactile when using the iPad.

It’s $3.99 on iTunes.

http://echographapp.com/

– Randall Noval

Advertisements