With the new W+K ad for Old Spice, you can now play with Terry Crews’ muscles and make some “Muscle Music”. This is a great example of what Vimeo can do with brands. They have a set of private APIs not available to the public.
Watch the video and then do what Terry says.
Old Spice Muscle Music
And this is already making the rounds:
Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice
In what we’re being told is what’s a “first-of-its-kind embeddable interactive experience,”
From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.
This Is The Most Kickass Old Spice Ad Yet
But this, this is inspired.